Our logo and business card design came from the idea that what we create is less about us as individuals, and more about the space between. As such, our names were chosen to be a blind hit (colorless and no ink, simply an impression), while the space between, indicated by the pipe slash, literally tracks through the card as a die cut. The mark then becomes an organizing element on the data side of the card. Due to the nature of the process and materials, the mark is organic, slightly different with each card.